Yop created and marketed by Yoplait, is a Smoothie drink sold in supermarkets and convenience stores in Belgium, Canada, France, Ireland, Switzerland, the United Kingdom, and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla. Different flavours are available in different markets.
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History
Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop is the first drinkable Smoothie in Canada.
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Advertising
UK relaunching in 2004
Yoplait made a well remembered advert when they re-launched Yop as the "smoother way to start the day" with a campaign through McCann-Erickson in April 2004. The campaign targeted teenagers and the spot featured teenagers with strong Jamaican accents singing a version of the Eddy Grant song, Gimme Hope Jo'anna, in their sleep. The song has been reworked into "Give me Yop" (Gimme Yop me mamma, Yop me mamma, Yop for when de mornin' come) and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, are demanding that their mothers give them the drink.
Featuring in Dofus
The yogurt Yop was used as an inspiration for Ankama programmers to create a race in the game Dofus, named Iop. Yop was one of the most commonly consumed drinks of the developers.
Availability
Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)
?1: Mini Yop
?2: P'tit Yop
?3: YOP & GO
Product information
Storage
Keep refrigerated between 2oC and 5oC. It is best to consume shortly after opening. Mini Yop, P'tit Yop and YOP & GO keeps for up to 8 hours outside the fridge.
Ingredients:
Skim milk, water, sugar, cream, fruit puree1, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
?1: Only in Yop with fruit flavours
Average nutritional values:
Source of the article : Wikipedia
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