Booster Juice Ltd is Canada's largest chain of fresh juice and smoothie bars. The chain specializes in smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Founded in 1999 in Sherwood Park, Alberta, the company has grown to have 315 traditional and 25 non-traditional locations in Canada, 1 in India, 2 in the United States and 3 in Mexico. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.
Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time.
The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.
Some drinks offered by Booster Juice contain less common food products, including Matcha, Açaí fruit, a Brazilian fruit produced by the Acai Palm, and Wheatgrass.
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History
Dale Wishewan opened the first Booster Juice in 1999 when he realized the market for juice bars in Canada. Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours. Shortly afterwards, the first Booster Juice location opened in November 1999 in Sherwood Park, a suburb of Edmonton.
Booster Juice expanded rapidly to include different parts of the country, with the bulk of its stores located in Western Canada. Encouraged by this success, Wishewan has entered international markets in Europe and the Middle East.
Today, Dale Wishewan is the President and CEO of Booster Juice in Canada.
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Menu
Booster Juice classifies the smoothies into eight categories, including high protein smoothies, superfood smoothies, and tropical smoothies among others.
The company also offers juices, different food servings like paninis, wraps and shakers such as wheatgrass.
Awards
Internally, the company's CEO in Canada Dale Wishewan received the Ernst & Young Entrepreneur of the Year Award 2005. That same year, the company also received several awards for franchise marketing.
Source of the article : Wikipedia
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