Boost Juice Bars is an international chain of retail outlets that specialise in selling fruit juice and smoothies. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia. The company has expanded internationally with stores in Asia, Europe, South Africa, India and The United Kingdom through franchising.
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History
The founder of Boost Juice Bars, Janine Allis, noticed the fad of the juice bar when on holiday in the United States in 1999. With her husband, Jeff Allis, Janine decided to bring the idea to Australia. In 2000, Allis opened her first Boost Juice Bar in King William Street, Adelaide while she was on maternity leave. At the end of 2004, Boost Juice had 175 stores operating across Australia and New Zealand.
In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.
In 2007, the founders of Millies Cookies, Richard O'Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom. By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.
In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.
Between 2009 and 2012, a Boost store operated in China, but it was plagued by problems--the store opening was delayed, the shop-fit was average and the product was not as good as expected.
In 2010 Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65 million for the share. That year, Boost Juice launched "Boost the way you feel" rebranding to mark its 10th anniversary. Allis also participated in the Channel Ten TV show Undercover Boss.
In 2011, Boost Juice signed a franchise agreement for India.
In 2014, Bain Capital bought out Riverside Company to take over as the majority shareholder in Boost Juice.
In 2015, Janine Allis signed onto Channel ten's Shark Tank Aus as one of the 5 sharks.
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Products
Whilst Boost Juice specialises in selling Juices and Smoothies, they have greatly expanded their range. Boost Juice's available ranges include:
- Fresh Juices - Boost Juice uses only fresh unfrozen fruit in it's juices.
- Smoothies - Boost Juice has a large variety of smoothies can be further split into sub categories such as Protein and Energy.
- Crushes - Dairy-free and vegan drinks which resembles a Slurpee in texture.
- Green Juices/Smoothies - Boost Juice released a range of juices and smoothies that used whole blended green fruit and vegetables.
Boost Juice also has some edibles at their stores such as banana bread, a variety of protein balls and organic popcorn for example.
In 2017 Boost Juice launched two concept stores in Sydney Airport and Chadstone shopping Center called Boost& which took on a new design and expanded their food range to include salads and wraps.
Operations
As of June 2009, there are stores operating in Australia, Chile, Estonia, Germany, Hong Kong, Indonesia, Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom.
Franchising agreements have been secured in The Baltics, China, Germany, Hong Kong, India, Mexico, the Republic of Ireland, South Korea and Thailand as part of a global expansion programme.
In 2007, Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice, which would have led to the company being floated on the stock market though this was unsuccessful.
As of June 2017, Boost Juice has 270 stores in Australia with another 197 stores worldwide for a total of 467 stores.
Environmental Commitments
When Boost first launched in 2000, Janine employed the use of Styrofoam cups with sustainable manufacturing to minimize costs and to also establish Boost as an environmentally friendly brand.
In late 2013, Boost changed it's cups from Styrofoam to paper cups, it did this because:
- The Styrofoam cups were visually dated
- Paper was seen as the more environmentally friendly option, despite not necessarily being better for the environment than Styrofoam
- The bumpy surface of the new paper cups was more aesthetically pleasing to hold and to touch.
Not long after inception, Boost Juice released an Enviro-Cup that was a reusable cup that could be constantly reused in store. Users of the Enviro-cup received a $1 discount per use.
In 2017 Boost updated it's Enviro-Cup with a new Fill-Up-Cup, which maintained the size and discount however was more aesthetically and ergonomically designed to be spill proof.
Boost Juice maintains a pledge to plant 10,000 trees per year.
Charity Work
Boost Foundation Work
2010
- Boost Juice supported the build a bike program to support underprivileged children.
2011-2012
- Kokoda Trail Youth Program.
2013
- Boost Juice Conference, Support Centre staff and franchise partners helped build a school in Fiji.
2014
- The Celebrity smoothies range campaign assisted in raising funds for the Reach Foundation, E.J Whitten Foundation, the Sony Foundation and the Royal Melbourne Hospital Neuroscience Foundation.
2014-2015
- Supporter of the John Maclean Foundation (JMF), Kids for Kids program
2016
- Boost juice Conference, Support Centre staff and franchise partners helped renovate a large school in Fiji.
Awards
Awards and acclaims
2004
- MyBusiness Readers Choice Award
- Telstra Business Woman of the Year
- Telstra Business Owner National Award Winner
2005
- AMEX Franchisor of the Year
- BRW Fastest Growing Franchise
- Price Waterhouse Coopers Franchisor of the Year award - VIC
2006
- Governor of Victoria Export Awards - Commendation
2007
- Highly Commended - Supreme Award for Best Retailer
- National Retailers Association Awards - Bank of Queensland Franchise Award
- National Retailers Association Awards - Supreme Reward for Best Retailer
2008
- National Retailers Association Awards
2010
- Franchise Council of Australia International Franchise Award
2011
- Finalist BRW Fast 100
2012
- Winner I Love Food Award
- Winner Retailer of the Year- CEO Magazine- Scott Meneilly
- Australian Export Heroes Award- Janine Allis
2013
- Finalist NRA Young Retailer of the Year
- Franchise Council of Australia's Multi Unit Franchisees of the Year
2015
- InStyle and Audi Women of Style Awards; Business Award- Janine Allis
- QSR Media Award- Best Digital Initiative- Boost Juice Bars
- QSR Media Award - Best Loyalty Program- Boost Juice Bars
- The Australia Awards for Excellence in Women's Leadership: Victoria- Janine Allis.
- Multi-Unit Franchisee of the year QLD/NT- Boost Juice- Andrew Stribling & Colin Webster, MYOB FCA Excellence in Franchising Awards
- Golden Key International Honour Society- Honorary Member - Janine Allis
- Franchise Hall of Fame Inductee- Janine Allis, MYOB FCA Excellence in Franchising Awards
- Excellence in International Franchising- Boost Juice International, MYOB FCA Excellence in Franchising Awards
- Australian Established Franchisor of the Year- Boost Juice Bars, MYOB FCA Excellence in Franchising Awards
- YouGov Brand Index 2015 Best Buzz- QSR Category Silver Winner Boost Juice Bars
2016
- GOLD for Best Mobile Marketing Strategy at the World App Design Awards.- Boost Juice
- QSR Media Award - Best Loyalty Program- Boost Juice Bars
- NRA Award - Innovation Excellence Award - Free the Fruit
- NRA Award - CEO of the Year Award - Scott Meneilly
2017
- Runner Up- On-line Customer Experience- Inside Retail
- Winner- Innovation Initiative of the Year - Inside Retail
- Winner Recognition award - Boost Drive Thru- QSR
Source of the article : Wikipedia
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