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History
Kinetica Sports is an Irish sports nutrition brand which launched in 2009 and is headquartered in Balineen Co. Cork, Ireland. It expanded into the UK in 2011. Kinetica is owned by Carbery Food Ingredients. Kinetica's products were developed along with a team of experts which includes Matt Lovell, nutritional consultant for Aston Villa Football Club, the England Women's National Football Team and the England Rugby Team, as well as a team of research technologists.
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Ingredients
Kinetica source their whey protein from Irish grass-fed cows, and their farmer-owned parent company is one of the largest single cheese producing plants in the UK and Ireland. Their products are batch-tested by HLF Sport and are screened within the WADA (World Anti-Doping Agency) standards. A number of their products are registered with Informed-Sport (a quality assurance programme for sports nutrition products).
Product & partnerships
Kinetica is stocked online at www.kineticasports.com , in selected Holland and Barrett outlets and in 57 GNC Sports Nutrition stores in the UK. They are the nutrition partner of the Hilton Living Well Gyms in 48 clubs across the UK and Bannatynes Health Clubs in 60 gyms in the UK. In Ireland, Kinetica products are available in a number of retail outlets - Applegreen, Topaz, Esso, Spar, Eurospar, Mace, Centra, Londis, SuperValu and a number of independent health food shops. Kinetica Sports is a member of the ESSNA (European Specialist Sports Nutrition Alliance).
Kinetica recently launched the Protein Deluxe 65g bar in cookies and cream and chocolate brownie flavour
Sponsorships
Kinetica Sports has sponsored the Connacht Rugby Team since 2013 and have been the Official Sports Nutrition supplier to Bath Rugby since the start of the 2014/2015 season. Irish triathlete, Bryan Keane, is also sponsored by the brand as are the Leicester Riders, the oldest professional club in British basketball. Kinetica Sports is also affiliated with CrossFit Bath and are the official nutrition suppliers to Oxford University Rugby Club and Cambridge University Rugby Club
Employees
Employees include prominent Kilkenny hurler Richie Power and former Irish professional footballer Sean Prunty. Paul Donegan is the Business Manager at the company
Source of the article : Wikipedia
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